SWEATY BETTY | WEAR THE DAMN SHORTS
Wear The Damn Shorts is a bold, beautiful and empowering campaign launched by Sweaty Betty, for all women to wear shorts and be proud of their body. Celebrating a body-positive message, whatever shape, size or any insecurities the women... be unapologetic in expressing yourself!
In collaboration with spoken word poet Sophia Thakur, the campaign focuses on celebrating body positivity, empowerment, and owning your look! From conception, curation and developing the creative direction for the overall campaign, I had the privilege of seeing it through from all digital channels, social, web and CRM to print & retail windows & in-store POS, with bold but beautiful typography animation to help further that story-telling piece.
ROLE
Brand Identity
Creative & Visual Direction
Motion Design
Typography Design
Print Design
Credits
SWEATY BETTY
Design & Visual Direction: Emily Fairbank, Vijesh Sonigra
Copy Direction: Elizabeth Pankhurst-Moffat
Motion Direction: Lucia Aranguren, Vijesh Sonigra
Motion Design: Vijesh Sonigra, Gema Salazar
Digital Design: Vijesh Sonigra, Harriert Dallow, Hannah Dormer
Print Design: Vijesh Sonigra